$950K
incentives secured · Windrose on Hudson
$1.2M DC fast‑charging project, $250K net to the site. Host fee options ranged $248K–$498K over 20 years.
Incentive orchestration · Con Edison territory
Your building already
qualifies for money
it isn’t collecting.
We find the utility incentive programs your building qualifies for, stack them, bring in a vetted contractor, and manage the project start to finish. In many cases your out‑of‑pocket cost is zero.
The contractor pays our commission when a project moves forward. Not you.
“You’re not a charity case.
You’re a grid asset.”
Utilities are regulated monopolies overseen by the NY Public Service Commission. Their incentive programs aren’t giveaways — they’re PSC‑approved investments to hit mandated targets for electrification, efficiency, and grid reliability. It is far cheaper for a utility to fund upgrades inside your building than to build new supply. New transmission runs $5–10M per mile. Your building, upgraded, achieves the same grid relief for a fraction of the cost.
- 01 Retiring supply, rising demand Old fossil plants are closing while EVs, building electrification, and data centers push demand up. Grid infrastructure built in the 1950s–80s can’t expand fast enough — utility upgrades take 12–36 months.
- 02 A binding policy clock NY’s CLCPA mandates 70% renewable electricity by 2030 and net‑zero by 2050. Local Law 97 caps carbon on roughly 50,000 NYC buildings over 25,000 sf — penalties of $268/ton began in 2024, with stricter limits arriving in 2030. Local Law 55 requires EV‑ready charging infrastructure in parking facilities with 10+ spaces, phased to 2035.
- 03 First‑mover economics Program budgets are finite and terms generally worsen over time. The incentive levels available today are usually more favorable than what’s left next cycle.
One connector. No vendors to manage.
Source Forward doesn’t manufacture equipment, install anything, or write software. We sit in the middle and do the coordination most owners don’t have time to learn.
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Owners
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Utility Incentive
Programs
Programs
1
Opportunity ID
Awareness call. We introduce the program and confirm your building sits in Con Edison territory.
2
Preliminary feasibility
We request utility bills and run your building against the qualification criteria for each vertical — nothing is confirmed before this.
3
Incentive structuring
We stack the programs your building actually qualifies for and structure the project around them, pending Con Edison commitment.
4
Proposal & structuring
You see the real numbers — contract terms, termination rights, and the final incentive figure — before anything is signed.
5
Implementation
The contractor installs. We coordinate through incentive processing and closeout.
What we connect you to
Eleven verticals, one relationship. Buildings that qualify across several are the highest‑value bundling opportunities.
| Program | Delivered with | Incentive engine | Owner economics |
|---|---|---|---|
| Roof Insulation | Cignature Energy | ConEd MFEEP (85%) + partner waives 15% | $0 out‑of‑pocket · 15–30% heating savings · 50 LL97 points |
| Window Solutions | IEG (NovaVue), CitiQuiet, Cignature Windows | ConEd C&I + Multifamily envelope | 2–4 yr payback · 19–28% steam savings · large LL97 fine avoidance |
| DC Fast Charging | CEZJ (Source Forward + DVM joint venture) | ConEd PowerReady / Make‑Ready, NEVI, NYSERDA, 30C | $0 capex · guaranteed host fee $200–$500/port/mo · 20‑yr term |
| Level 2 EV Charging | DVM Industries | ConEd Make‑Ready (up to 90% public / 50% private) | Owner‑owned amenity · LL55 compliance (program paused, reopening ~Summer 2026) |
| BMS / EMS | Urbana Smart Solutions | ConEd Direct Install, DR enrollment | 15–30% energy savings · 20–30% opex cut in year one |
| Demand Response | CPower | NYISO ICAP/SCR, ConEd DLRP/CSRP | $8K–$120K+/yr · no cost, no hardware |
| Battery Storage | Casco Energy / DVM | ConEd demand mgmt, VDER, NYSERDA, ITC | Lease model (~$80K/yr, 20–30 yr) |
| Solar | DVM Industries | Federal ITC (30%+), NY‑Sun, abatements | Direct purchase or 25‑yr roof lease |
| LED & EC Motors | DVM Industries | ConEd/NYSERDA + PSE&G (NJ) rates | Under 2‑yr payback |
| Energy Procurement | RPAC (Reliable Power) | Deregulated NY supply markets | Lower supply rates · portfolio‑wide anchor |
| Energy Management | FEAT Solutions | Tariff optimization | Ongoing strategic management |
Proof it works
$411K/yr
LL97 fine avoidance · 777 UN Plaza
296 NovaVue window inserts, 28% steam savings, roughly a 2.1‑year payback.
$213K/yr
LL97 fine avoidance · Chanin Building
2,600 window inserts, 19% steam savings, roughly a 3.8‑year payback. Final incentives on both window projects landed 33–39% above the initial estimate.
$36.5K
net cost · Seward Park Co‑ops
$1.22M project — 104 Level 2 ports plus one DC fast charger. Con Edison covered $1.187M of it.
1,500+
buildings completed · roof insulation
The single largest completed program in the portfolio, and still the cleanest “zero out‑of‑pocket” story we tell.
Is this your building?
Every prospect is screened against the same base filter before any program‑specific criteria apply.
- Owner‑level — you control capital decisions: direct owner, LLC managing member, PM with capex authority, co‑op/condo board with an approved budget, or REIT/institutional asset manager.
- Building‑level — in Con Edison territory (five NYC boroughs, Westchester, southern Dutchess), over 25,000 sf, ideally pre‑1980 construction, with utility account access for baselining.
We won’t waste your time if the property is for sale, in foreclosure or litigation, outside Con Edison territory, or if utility data can’t be shared.
- A Multifamily owner or managing member on ConEd gas heat — entry point is usually roof insulation.
- B Portfolio or institutional asset manager across multiple buildings — one relationship, deals across every vertical.
- C Co‑op or condo board with an approved capital budget.
- D Commercial or retail owner with a parking lot — a DCFC host site.
- E Building or garage owner who needs a charging amenity, not a charging business — Level 2.
- F Pre‑war or mid‑century owner with steam heat and aging windows — six‑figure LL97 exposure.
- G Owner of a building with multiple mechanical systems and an outdated or offline BMS.
How we get paid
When a project moves forward, the contractor pays us a commission — the same way an internal salesperson would be compensated. It does not increase your cost, and you’re never billed a consulting fee. For DC fast charging, our joint‑venture entity CEZJ owns and operates the stations and shares in ongoing per‑session revenue under your host agreement — on top of the project itself.
Start with three utility bills.
Call us or send your building address. We’ll tell you, in plain terms, which programs your building actually qualifies for — typically your three most recent Con Edison gas bills, winter months preferred, plus one common‑area electric bill.